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Saturday, 11 July 2009

Nerd Blogger Are Blogs Better Than A Press Release

It can seem a little overwhelming to come up against the need to present knowledge based information on your site. Even more intimidating is the possibility of launching a business blog (b-blog). You may feel there is little to say and that it would be hard to maintain ongoing posts about your business, products or industry for any length of time.

RSS Feeds

One of the most comprehensive ways to keep up to date with your industry is to sign up for Real Simple Syndication (RSS) feeds from other trusted blogs in your industry. By using an RSS feed you can be alerted whenever a new blog is posted. This information can then be used to develop a new personalized blog for your business customers and information consumers.

The blog post you create isn't simply a cut and paste of the information on another blog, but your own personal take on new industry information with a direct link to the blog that supplied you with the bulk of your data.

Don't simply regurgitate information. Use the information to provide analysis and then allow that information to be delivered to readers as both authoritative and personal.

Blogs are a useful way for information consumers to locate data. Many times this data is more quickly located on a blog than news sources, especially if the blog is for a niche industry that may not be covered extensively by news professionals.

Employment Seeds

Did you know that individuals interested in your industry may peruse business blogs as a means of pinpointing a firm they may be most interested in working for? The information you provide is important to individuals who may be interested in working for you.

What can they learn about you? Your business? Your industry?

Better Than a Press Release?

A business blog can be an important tool in marketing your online business. While a press release is important, for many motivated consumers having access to ongoing information makes more sense than perusing industry publications in search of your latest press release.

This is not to say that the press release has no value. The truth is I am a strong advocate of press releases. However, you should know that a business blog contains many of the best ingredients to provide the strongest tie to those most interested in what you have to offer.

You can even allow multiple members of your online business to post to the company business blog. This distributes the work and draws from many different experiences.
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Nerd Blogger How To Protect Your Blogging Presence

When you are writing a business blog (b-blog) you need to make sure you do not pass along business secrets. This is as true for employees as well as the business owner.

Because each business is based on an individual model developed to highlight the expertise and personality of the business owner it should not come as a surprise that there are business models in place that are unique to the business.

You may feel that the information is not a 'big deal', but you should know the information 'can and will be used against you' to quote the famed Miranda rights.

Pssst. Come Here

Essentially you can supply industry information, but should refrain from offering company secrets. You may be surprised at how many individuals will view your blog and many of them will be competitors. Allowing others to have some insider knowledge about your company can negatively affect your business.

This is essentially a cardinal rule of business blogging. You may want to develop your own set of policy statements that can assist you in making sure you are putting your best foot forward in your role as a provider of knowledge-based content.

Don't Dance Alone

You should also remember that blogging is a bit like tango - it takes two. You can provide information and your visitors can provide comments. Make sure that the information you provide is interesting and will encourage visitors to make a return trip to your blog.

Edit First and Often

You should also make sure to edit (or have someone edit for you) your blog. Nothing will be as quick a turn off to visitors as a blog filled with spelling and grammar mistakes. It might make sense to develop your blog in a word processing program and then cut and past that material into your blog.

We've all come across blogs where it seems that author simply threw it together on the fly. In those moments we make a mental note not to return. There really is no excuse for error filled content in your business blog. If you do notice a mistake, even after original editing, go back and edit your blog as soon as you can.

Posts Reflect Who You Are

The good news is you don't have to do extensive research to present content on subject you are unfamiliar with, just stick with content you are familiar with. If you come across something that is well written on a subject you don't feel comfortable writing about simply provide a direct link for visitors.
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Nerd Blogger 5 Free WordPress 27 Themes

WordPress, the top self-hosted blogging platform, is continuously making improvements. It???s one of the reasons why it is the favorite among many bloggers and websites. The most recent version, WordPress 2.7, is packed with significant features and redesigns. Among its new features are keyboard shortcuts for comment moderation, sticky posts, one-click plug-in installs, reply to comments from admin, comment threading, theme update api, and many more.

According to an Orange County web design company, it is important to keep your WordPress version updated because most of the time, many issues are addressed and many bugs are fixed with newer versions. However, an expert of Orange County web design further adds that upon updating your WordPress version you might sometimes find yourself with a theme or a plug-in that does not work. It???s a good thing that themes for the latest WordPress versions are churned out faster than you can say ??~update???.

An orange county web design company suggests using themes optimized and designed for the latest WordPress versions. In this way, you maximize not just your theme but your WordPress install as well. It???s a good thing that there are many free WordPress themes online. Below are some of the best free themes designed for WordPress 2.7

* Typebased (http://www.woothemes.com/2008/11/typebased/)

This two-column theme is designed with a very clean and elegant style. It allows you full control of your sidebar. Also, it comes with an integrated banner ad management and five different color schemes to choose from.

* AdsPress (http://www.blogohblog.com/wordpress-theme-adspress/)

A two-column theme that has two banner placements and a text area for the ads, making it very Google AdSense friendly. It has a clean, fixed-width design, is widgetized and gravatar ready.

* Maasahan (http://www.paddsolutions.com/wordpress-theme-maasahan/)

A three-column theme that???s loaded with features: twitter account integration, built-in page navigation, featured post gallery, threaded comments, and option page for easy customization.

* Blue Grace (http://www.prelovac.com/vladimir/wordpress-themes/blue-grace)

This is a three-column theme that comes with customizable colors. It is released under GPL license.

* ClearPress (http://www.blogohblog.com/wordpress-theme-clearpress/)

This is an unconventional three-column theme because it actually divides your posts over all three columns. The categories, archives, recent posts, and other widgets are located in a dropdown pullout that fully retracts into the header when not in use.
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